If you could look back at your career in thirty years time, what one thing do you want to have achieved? Why is that important to you?

Oh, that's a tough one! I guess the goal is to make some good work that I'll be proud of when I look back thirty years from now. If my design happens to sprinkle a bit of goodness into the world, I'll be absolutely thrilled! I always hope my design can spread joy and energy to friends, family, people around us, and this world.

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When you think ‘that was genius’ which one piece of work comes to mind?

There're so many great designers and genius work in the world. Hard to name one in particular! I think it really varies on the project I'm working on. For me, the "that was genius" moment appears more in the design process, especially through collaborating with other creatives — brainstorming, bouncing ideas, and when we inspire each other.

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What should all design studios be doing to stay relevant in an ever-changing creative industry (with consideration to new technologies, AI, shifting cultures, etc)?

Stay curious! Play with the unexpected.

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Where is one spot in NYC where you will go when you need to clear your mind / find inspiration / take a breath?

I like to walkaround my neighborhood on Boardway Ave, Bushwick. There's always cool stuff happening, and you will spot killer outfits in every corner.️ Always inspires me.

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