What's an app you wish more people knew about?

One app that stands out but remains under the radar is Diem. Inspired by the rich tradition of women exchanging knowledge and support through conversation, this visionary platform creates a community-centric space for Gen Z fems. Users can ask and answer nuanced questions that are too complex for simple search engines, such as “How can I help my daughter develop a positive body image when I struggle with my own?” or “How do I get over my fear of oral??” Think of Diem as a hybrid of Reddit and Facebook Groups—intimate, communal, and a reminder of the shared experiences that bind women and the diverse ways one can experience womanhood. The app fosters real-time, collaborative learning and sharing, making it an essential tool for anyone looking to deepen their understanding of feminist topics and engage with a community eager to educate and uplift one another.

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What's a campaign or brand that has caught your eye recently? 

One campaign that has truly caught my attention recently is Olivia Rodrigo's initiative linked to her GUTS World Tour. Rodrigo has been an outspoken advocate for reproductive rights, and through her tour, she has launched the Fund 4 Good. This fund is a pivotal part of her tour's purpose, directing part of the proceeds from her concerts towards supporting community-based nonprofits that champion education for girls, reproductive rights, and the prevention of gender-based violence.

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The initiative initially included partnerships with local chapters of the National Network of Abortion Funds at each tour stop, offering resources and information about reproductive health. This outreach intended to provide vital support for those impacted by systemic barriers in healthcare, particularly around reproductive rights. This blending of music, advocacy, and direct action underscores the power of using one's platform to effect meaningful change. Rodrigo's efforts remind us that not all campaigns need to be tied to selling a product or service; they can simply serve as a touchpoint for connecting with and empowering a community.

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How necessary do you think social platforms are for corporate brands?

Social platforms have become virtually indispensable for everyone, including corporate brands. However, I advocate for intention over necessity. Social platforms are more than just marketing tools; they are environments where culture and commerce converge. Social media is fundamental to how brands and individuals build and communicate their identities. It’s crucial to recognize that not every platform suits every brand's strategy. While social media is a vital resource for discovery and engagement, establishing an online presence isn’t just about visibility—it’s about strategic visibility. The role of social media isn’t one-size-fits-all; it’s nuanced. Every post, campaign, and engagement should be thoughtfully considered. Our feeds are so full and our internet experiences are personal.  We need to ask: Why do we want to be on this platform? Who are we trying to reach? Who might we alienate by being here and how might our presence impact their time online? 

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