What do you think is the biggest change needed in internal creative teams?

I think this is already kinda happening, well in tech companies in particular. But keeping the bigger, better briefs in-house and then properly investing in building talented teams that can hold their own against agencies.
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If the briefs are there, the talent will follow. But it needs recognition from the business that it is possible and then action to be taken. If the right leaders are brought in to set the vision, they’ll be able to bring about that change.

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What do you want to be remembered for in the creative industry?

Creating meaningful change.
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Whether that’s bettering how the brand/business operates. Creating proper work life balance, showing you can still do great work and have your evenings. Helping the team grow and go on to do bigger, better things. Creating more opportunities for POC and increase the visibility of POC leadership. As long as it’s positive change that lasts, I’ll be happy.

What is your favourite app on your phone and why?

I should probably say the YouTube app, but its the Notes app.

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My deepest darkest thoughts are in there… along with my shopping list. I love it because it’s way simpler for my monkey brain to use compared to the 1000 other productivity note taking apps out there. I have a thought - good or bad, it goes in there. It helps keep my head organised. It’s also hilarious going back through the notes a few years later.

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