Simon Chong is one of those remarkable people who leaves a lasting impression. When we first met Simon a few years ago, it was clear, his perspective on design was something special. His work has taken him from Australia to London and now New York, shaping some of the world’s biggest and brightest brands. Wolff Olins weren’t just looking for a senior creative director. They needed someone truly exceptional—someone whose talent, leadership, and creativity could challenge the status quo and push boundaries, both within Wolff Olins and across the industry. That someone is Simon.

Vin’s unique mix of bold creative thinking, combined with compassion, clarity, and purpose, has always stood out. Wolff Olins needed a leader who could not only take on a new role but embrace a whole new chapter. As a legendary name in the industry with equally legendary ambitions, finding the right person was no small task. We knew it would take someone exceptional - someone who could match Wolff Olins’ ambition, skill, and creativity. Vin is that leader. He has the vision and energy to help shape the future in exciting ways.

Branding agencies are winning big design experience work. But which agency were going to take it seriously first? When Wolff Olins came to us with a brief to hire their Global Principal in product and experience, we got excited about the Unknown possibilities. If you know Wayne Deakin, you’ll know that he’s one of the most experimental, craft-obsessed, digitally mutated humans on the planet. He’s also possibly one of the nicest leaders our industry has too. And if you know Wolff Olins, you’ll know that it isn't just their craft and incredible branding that makes them an unknown client, but their willingness to experiment and play. And that’s why we’re shouting about this one.