Weber Shandwick was ready to build something bigger. A creative culture that doesn’t just make ads, but drives impact. They needed a Chief Creative Officer who could shape, grow, and push creativity to its highest potential. Someone who leads with kindness, challenges the norm, and asks the right questions: Will your audience actually care? How can we be the most effective? We placed Yan Elliott, a leader who blends creative brilliance with pure heart. From iconic ads to groundbreaking design solutions, his work isn’t just award-winning, it’s industry-shaping. Now, alongside Amy Garrett and Gen Kobayashi, he’s setting a new standard for creativity at Weber. THE IMPACT Yan’s influence is already shifting the game. Weber isn’t just talking about creative excellence: they’re building it, redefining what earned creativity can be. Not just making work that gets attention, but work that deserves it.