Due to an acquisition take over with Accenture, the highly regarded Irish agency needed a senior leader in tech innovation and production. This meant having a thorough understanding of the opportunities tech can have within creative, and also how they can come alive and live in the new digital age. Tobin’s experience is vastly unique and he has a remarkable skillset, having worked as a games developer all the way through to production – he possesses the perfect pied-piper qualities for a leadership position like this.