Ali Freeman made a bold move from traditional advertising at BBH to the tech and innovation-led Rehab agency. As a Creative Lead, she embraced the agency's focus on data and technology to create unique and engaging campaigns. Ali loved the challenges and opportunities that working at Rehab presented, and found a new home where she could push the boundaries of creativity and marketing.

Rehab needed a Strategic Product Design Lead. Someone who can be both hands on, as well as defining the vision and UX strategy. Doing all of this, whilst protecting the highest quality of visual output. Natalia Kritsali walked in and blew their mind. Her breadth of experience within startups, established digital agencies, and even setting up her own charity in Greece that has helped thousands of lives, was exactly what Rehab needed.