When Will Polkinghorn, CEO at Need, spoke about building the best design team in the world, it could have easily been dismissed as a bold but expected statement. However, it quickly became clear that this ambition was genuine. The question arose—why would a company specializing in world-class cancer care place such a strong emphasis on design? The answer was striking. Need sought a design leader unlike any other, someone who could infuse their cultural perspective and lived experience into their work, a visionary who would seize every opportunity to create, always striving for excellence. More importantly, they needed someone who valued purpose over recognition, and whose work would directly change lives. That person is Phillip Kim. A truly remarkable creative visionary, he not only embodies everything Will had envisioned but brings an extraordinary level of care and wisdom that is rare in the industry. His appointment marks a significant step in Need’s journey, one that promises to redefine the role of design in healthcare. The UNKNOWN team is proud to support the continued growth of this exceptional creative force.