A designer that wanted to push boundaries beyond the norm. Someone who wants to inspire with their craft; Someone who wants to create and define motion languages with the world’s most dynamic brands. Enter Shirley. What did Shirley want? Shirley wanted to step into an autonomous role. Wanted to go somewhere that didn’t stifle her creativity; She wanted to be somewhere that trusted her.

DixonBaxi were brave enough to take the leap into the digital world. After hiring Ben Wynn-Owen to take lead on their digital and experience arm, it was time for them to hire his partner in crime. We introduced them to Tom Pelling. A designer who lives and breathes craft and user experience and possesses a similar ambition, joining a branding studio with the intention of building something special