M&C Saatchi
Rob & Lol
Global Chief Creative Officers

When we won the M&C Saatchi Global CCO brief, naturally a few creative legends spring to mind. We partnered with M&C to find creative superstars, at the highest level to help elevate the entire brand, creatively. The original brief was for a solo creative leader, and whilst there were a plethora of solo's to meet, there's only a couple of creative duo's globally who have the both the creative credentials, leadership, and have equally been on a decade long journey to transform one of the biggest advertising agencies in the world into a multi-award winning powerhouse. Every creative person I know to have reported into Rob & Lol have said embarrassingly lovely things about them. So I've always had them in my mind as the ultimate team to one day find a new opportunity for. M&C leaned into the Unknown and met Rob & Lol...