Crispin Porter + Bogusky needs no introduction. An iconic name in the advertising industry with a legacy that speaks for itself. Following a significant merger over the past year, steering the agency forward required an exceptional leadership team. At the heart of this transformation was the creative team, which was in the process of rebuilding. They needed an Executive Creative Director in the US, someone who could seamlessly blend traditional and non-traditional approaches, social and commercial awareness, and above all, a true team player. Enter Kim Baskinger. With a career that spans every facet of the industry, Kim embodies versatility, leadership, and creative excellence. A master of traditional and non-traditional thinking, an expert in commercial strategy, and a leader who leads with humility, Kim is the perfect fit for this next chapter at Crispin. Helping shape this new era for the agency is a privilege and with Kim at the helm, the future looks incredibly exciting.